Founders & startups
A brand on the day you need one, not the week after.
You have a name, a deadline and no design budget. The mark is blocking the deck, the domain and the launch — and it does not need to be perfect, it needs to exist and be good.
The situation
The logo is rarely the hard part of a launch — it is the part that blocks six other things. The deck needs a slide, the domain needs a favicon, the deployment needs an app icon, and every one of those waits on a decision nobody has had time to make.
The usual answers are a designer you cannot brief yet and a marketplace where you buy something generic. Both cost a week you do not have.
The route through it
In order. Each step is a tool, and each one hands its result to the next without an export in between.
- 1Details
Logo design
Start here. One sentence about the company, sixteen directions, and enough regenerations to actually find the one rather than settling for the third.
- 2Details
Edit with AI
The first result is usually 80% right. Say what the other 20% is — thinner type, a different green, no tagline — instead of starting again.
- 3Details
Mockups
This is the slide. A mark on a storefront and a business card is what makes it legible to a co-founder or an investor; a mark on a white square is not.
- 4Details
Convert to SVG
The file the engineer and the printer both ask for. Sharp at favicon size and at billboard size, from the same file.
What you end up with
A logo, a favicon and an app icon from one mark
A brand slide that does not look like a placeholder
Vector files, before anyone has to ask you for them
Start where step one is.
The free plan renews a credit allowance every day, so the first pass through this costs nothing.
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