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Cafés & local business

The sign, the cup, the window — see them before you pay for them.

A local business commits its brand to physical objects: a shopfront, a menu, a thousand printed cups. Those are the decisions that are expensive to get wrong and impossible to undo.

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The situation

The difference between a brand for a local business and a brand for an app is that yours ends up on things you cannot revise. A sign is fabricated once. A run of cups is a thousand units of a decision.

So the question is never “do I like this logo” on a screen — it is “does this read from across the street, at night, at that size”. That is a question only a picture of it in place can answer.

A letterpressed business card carrying a café's signature logo

The route through it

In order. Each step is a tool, and each one hands its result to the next without an export in between.

  1. 1

    Logo design

    Vintage, classic and elegant are the directions that tend to survive being fabricated in physical materials — they are built on shapes a sign-maker can cut.

  2. 2

    Mockups

    The whole point. Storefront, window decal, neon, banner, coffee cup, menu, business card — the exact objects you are about to commission.

  3. 3

    Edit with AI

    Signage is a legibility problem before it is a taste problem. Thicken the strokes, drop a word, open the spacing — and look at the storefront again.

  4. 4

    Convert to SVG

    Non-negotiable for fabrication. Sign-writers and vinyl cutters work from vector paths, and a raster file is where a quote turns into a delay.

What you end up with

  • A shopfront you have already seen

  • One mark that works on a cup and on a window

  • Vector artwork the sign-maker can quote from

Other situations

Start where step one is.

The free plan renews a credit allowance every day, so the first pass through this costs nothing.

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